Introduction
So lately I've been playing a bit of Organ Trail, the affectionate zombie-themed parody of classic educational pioneering simulator The Oregon Trail, a staple of classroom computers for generations. It got me thinking, as such things have done in the past, about why the idea of zombies, or particularly the zombie apocalypse, is so appealing to people. Zombies are big business, with a booming market in video games, literature and cinema surging forward in the last decade or so. I personally enjoy zombie-related material, and because as everyone knows I'm legitimate and hardcore, my interest goes back to watching George Romero's seminal Night of the Living Dead and subsequent Hollywood franchise. In my time I have played well over a hundred hours of Left 4 Dead and its sequel - not much by some game enthusiasts' standards, I'm sure, but a lot for me. I have Max Brooks' Zombie Survival Guide and World War Z on my bookshelf. I am interested in, if not instantly sold on, most zombie-related media. So, apparently, are many people whose cash is lining the coffers of zombie-peddlers in our voracious consumer culture. This returns me to the initial question: why? I have a few ideas.
So lately I've been playing a bit of Organ Trail, the affectionate zombie-themed parody of classic educational pioneering simulator The Oregon Trail, a staple of classroom computers for generations. It got me thinking, as such things have done in the past, about why the idea of zombies, or particularly the zombie apocalypse, is so appealing to people. Zombies are big business, with a booming market in video games, literature and cinema surging forward in the last decade or so. I personally enjoy zombie-related material, and because as everyone knows I'm legitimate and hardcore, my interest goes back to watching George Romero's seminal Night of the Living Dead and subsequent Hollywood franchise. In my time I have played well over a hundred hours of Left 4 Dead and its sequel - not much by some game enthusiasts' standards, I'm sure, but a lot for me. I have Max Brooks' Zombie Survival Guide and World War Z on my bookshelf. I am interested in, if not instantly sold on, most zombie-related media. So, apparently, are many people whose cash is lining the coffers of zombie-peddlers in our voracious consumer culture. This returns me to the initial question: why? I have a few ideas.
1. Independence

In the zombie-fantasy, the populations of the world have largely been subsumed by endless mobs of shambling, flesh-eating grotesques. Yet where do these masses spring from? The less well-prepared, less genre-aware incompetents, presumably. The zombie-fantasy indulges the individual's desire for uniqueness. They are never one of the victims caught in the early days of infection and absorbed into the ravening ghoulish hosts. They are always the intelligent survivor, alone or part of a small and trusty team, which gets to stake out some fortified location or go on an otherwise-impossible adventure in the wake of social collapse at the bloodied hands of walking corpses. In the zombie-fantasy the individual can truly embrace and express their individuality, because they are now by their nature special by virtue of not being part of a single-minded Other. The zombie-fantasy thrives on our fears of oppression by the forces of conformity and social pressure, personifying these flattening concepts as an anonymous assembly of destructible foes which are factually incapable of reason or discourse. There is no dialogue with the zombie: just as the individual subconsciously wishes that its opinions and beliefs were absolute truth and that all identity-threatening differences of thought would give way, so can the survivor happily annihilate their formerly-human opponents in the name of survival. The zombie-fantasy is an objective world of black and white: humans against zombies, living against dead, reason against instinct, sentience against control, individuality against conformity. It is a fantasy of identity which elevates the meaning of individual existence.
3. Instinct

The zombie-fantasy is a Western fantasy. I realise it is not confined to Western culture but in its Western iteration its focus is, unconsciously or otherwise, on the specific failure of the West, of developed nations, of the first world. The zombie-fantasy is Western society turned on its head. Skyscrapers are crumbling edifices of a lost age. Electronics are useless in a world without regular electricity. Fresh food and sustainability are no longer meaningful concerns. Survival is a day-to-day issue, dependent on the exploitation and depletion of, in the absence of a larger population, effectively infinite preserved resources: canned goods, simple machinery, conventional vehicles and weapons. There is no culture or economy in the zombie-fantasy. Cities are dangerous concentrations of the undead, with the countryside and isolated islands transformed into desirable locations of safety, bastions of life. The zombie-fantasy engages with that subconscious desire on the part of the Westerner to see their society, innately removed to such an extent from their instincts and hidden drives, inverted. It is a thanatophilia, a characteristic of the irrational fascination with destruction and death that lurks at the heart of a society so built on comfort, longevity and ease. Western society is enjoying a recent and unprecedented period in which the majority of the population, by and large, is free of the brutality and injustice which humans have inflicted upon each other for the rest of history. The zombie-fantasy, in which the dead are now also the majority, places a mirror before that society, exploring the wish to see the world destroyed.
5. Irresponsibility

Conclusion
Examining these notions, which I present as purely speculative on my own part, an interesting image emerges. The zombie-fantasy embodies the paradoxes and irrationalities of the human condition. It is both a world in which human intellect is an invaluable asset, and yet one in which our animal desires may be fulfilled. It is a world where life is given a new meaning, but one in which death is given a new meaning also. It is one which abandons comfort for the sake of pleasure. It eschews the control of governments and leaderships, but also places its characters in a position of complete irresponsibility on any scale beyond individual survival and personal ethics. It is a world which abandons the relevance of anything more than an extremely limited altruism, yet places the individual in considerable danger. It is not a threatening fantasy, yet also one with appeal. The zombie-fantasy, then, is the sublimation, I would argue, of the tension between human nature and the current state of human, particularly Western, society, and the conflict between humanity's commonality with broader life and its unique capacity for reason. Just as our society transforms us from an evolved organism to a peculiar social creature, so is the zombie-fantasy a transformation: the individual into a unique human-animal and society into an Other. It is a desire to exceed society while simultaneously regressing from it. We all wish to be a survivor in a world of zombies. In this way, the zombie-fantasy is, simply put, a human fantasy.
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